Meet The Team

Cristina Segarra 
Owner, Designer, Creator

Cristina Segarra began her journey as a creative entrepreneur in 1994. A native of Lima, Peru, Cristina moved to the United States as a child. Her abundant creativity led to her first floral preservation business, Flowers Forever & Bellabeads. Clients from around the world trust Cristina to dry and preserve floral pieces from important days in their lives such as weddings, anniversaries, and births. The success of Flowers Forever allowed Cristina to start a new division of the company, Bellabeads, which specializes in creating one-of-a-kind jewelry pieces using mementos such as wedding flowers, funeral flowers, honeymoon sand, pet fur, and ashes. Each earring, necklace, keepsake and ring tells a unique story in her customer’s life.

Cristina’s retail store has been a Columbia, South Carolina staple for over nineteen years, while her creativity and design skills have made her one of the leading custom jewelry designers in the country. When she is not working on a new design, Cristina enjoys spending time with her husband, three grown daughters, and her beautiful grandchildren.




Front Office Assistant 

My role at Flowers Forever & Bellabeads is to assist in the front office, handling any customer service needs. I also begin the first step in getting your Forever order placed and started by processing your orders and receiving your flowers, ashes, etc when they come to us in the mail. Lately I have been helping with creating the designs and preserving the flowers that you send to us!





 I am originally from Columbia, South Carolina. I am currently studying art education at a local college. Here at Flowers Forever & Bellbeads I work as a designer creating all your beautiful designs by hand. 




Executive Assistant 

At Flowers Forever & Bellabeads I over see production of all goods, and/or provision of services. As acting Operations Manager, HR and Sales, it is my job to make sure our organization is running smoothly, while giving efficient and quality service that meets the expectations and needs of all our customers and clients. 




I recently earned my PhD in Educational Psychology and Research. I currently have a full time job with US Government. Part-time I work at Flowers Forever making jewelry and assisting in preservation of flowers. Most of all enjoying the wonderment that comes with being a father. 





My name is Carla. I am a designer for Flowers Forever. I am an accomplished artist and love working with my hands. I enjoy using my skills to create memories for our customers. I love knowing when they receive their keepsakes, they will smile and have an everlasting memory to hold close to their heart.   




I’m currently a student at the University of South Carolina. I am an art studio major. I hope to one day be a professional illustrator or art professor. I love designing all your beautiful flowers here at Flowers Forever! In my spare time, I paint, enjoy the outdoors, and spending time with my dog and 2 cats.